As a social media marketer, or any marketing person for that matter, you must ensure that you are always aware of your brand, audience and message. Ensuring that these factors are clear and aligned is important in maintaining consistent and relevant content. In order to do this it often requires you to make time in advance to plan your content. Do not leave everything until the week it goes out, or that day! To create good quality content or interesting presentations of it, you may need to allow for some production time (web development, video production, image editing etc).“
Social Media Marketing has moved past constant ad-hoc and promotional posts long ago. If you do not know what posts are doing well, then how will you improve your key success metrics for social media? If you do not assess and refine the posts that are doing well, and the post formats that are worth considering, then how will you continue to keep your presence relevant? Refinement is the key to any strong social media marketing strategy.